How we use cookies

Our website uses cookies. A cookie is a small text file that which may be stored on your browser or your device. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the website (or to the third parties which set third party cookies). By continuing to browse this website, you are agreeing to the use of cookies.
Unless the cookie is a strictly necessary cookie, you can withdraw your consent to cookies at any time, even if you have previously consented. Although, please do remember that if you do not consent to any functionality cookies, parts of our website will not work. For example, you will not be able to watch our videos. For this reason, we may occasionally send you prompts which allow you to consent to a cookie you have previously rejected.

The tables and details below, explain the cookies which we use and why:

Strictly necessary

These are cookies that are required for the operation of our website:

Cookie Name Purpose Persistent/ Session
Cookie notice We use different named cookies on our different websites, which relate to the brand or corporate nature of the website, but they all have the same purpose. Such cookies are therefore named as follows, for the following websites:

  • Weetabix brand website:weetabix-cookie-1263
  • Alpen brand website: weetabix-cookie-6834
  • WOTG brand website: weetabix-cookie-6826
  • Weetabix corporate website: weetabix-cookie-3124
This cookie tells us whether or not you have dismissed the cookie notice banner in the header of our website. If you have, we won’t show it to you again for another 6 months, or until you clear your cookies – whichever is sooner. Persistent
Website session ASP.NET_SessionId This Cookie is used to create a session ID for the user, so that the system itself can identify the user as a unique and individual user, distinct from anyone else looking at the website. However, this cookie does not track you once you leave or return to our website and does not contain anything that can identify you personally. Session
Contact us form _RequestVerificationToken This cookie is used as part of a security measure, and helps protect the website from unauthorised data submissions on the contact us page. This cookie will expire automatically when you close your browser. Session
Analytical/performance cookies

These are cookies that allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily:

Cookie Name Purpose Persistent/ Session
Google Analytics
  • _ga
  • _gat
  • _gid
These cookies are used to collect anonymous information about how visitors use our website. We use the information to compile analytical reports which help us improve our website. The cookies collect information such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which web pages they visited. Persistent

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. Furthermore, to enable us to have YouTube videos played through our website, YouTube places cookies on our sites (for more information about how YouTube uses cookies and what information they collect, visit

To opt out of being tracked by Google Analytics across all websites visit

You can block cookies, by activating the setting on your browser that allows you to refuse the setting of all or some cookies. To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit the third party website: